Packaging Design

Abstract: Packages have been considered as highly relevant for the whole product experiences because they in many cases are the first physical interaction a person has with a product or brand. Mean while packages are used to emphasize the experience, they also contribute to a high amount of waste generation.

The aim of this thesis was to explore factors in packaging design that influence the users experience and further how sustainable factors can be considered when designing packages with regard to a case study. The case study in this work was about packages for electronic accessories, which are accessories that are used for extending or enhancing consumer electronics.

An extensive literature study was conducted, where a framework was developed from different theories. With the case study, different context mapping methods were used. The data from the empirical studies and the theoretical implications, a model on factors influencing user experience in packages was created.

To apply the model for sustainable factors, an iterate ideation process was done. This ideation generated three different design concepts. These concepts were
later on evaluated in an experimental study using eye tracking. The outcomes of the evaluation gave directions on how packaging could be designed based on factors for visual attention and aesthetic principles. The directions could further be used as
guidance in future work for packaging design development.